Hello everyone. I’m honored to lead this discussion and would like to thank our expert panel. Let’s start by focusing on the wide media uptake of this article. Over the next 10 days we will delve into the science as well.
The article in discussion challenges previous advice to complete a prescribed course of antibiotics, even if the patient has symptomatically improved. With mention by almost 200 news outlets and over 2000 tweets (bmj.altmetric.com), can you discuss the interaction of medical research and modern media? Why do you feel that the media has taken such interest in this article, and is the message reported as you had intended?
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