Question special

Our hospital has been very good about orienting regarding social media ethics / rules. Our team recently faced an interesting situation. One of our patients and their family requested to take a photograph in the patient's *single occupancy* room since they felt well taken care of. While it was a heart warming request, we respectfully declined citing privacy concerns. Any similar experiences, and any suggestions on the legal / PR nuances around patient requested photographs with the medical team in non - common areas of the hospital ?

This would also bring in the issue mentioned in one of the previous threads regarding hospitals being strictly proprietary about being featured in images.