Question special

Recent measles outbreak in California has expanded from just visitors to Disneyland to some of the employees and now, people who hadn't visited Disneyland. It sounds like the measles was likely brought in from abroad and that many of the people who contracted the disease had not been vaccinated. Now there is more fear that it is spreading, on top of very low rates of vaccination in the past 15 years.

What are your thoughts on changing how the medical, health professional, and pharmaceutical communities' approach parents who are not interested in vaccinating their children for non-medical reasons?